New Clients I'm Looking for Now: Social Security Disability Lawyers, Other Lawyers, Denture Clinics, Other Service Providers
1. Social Security Disability Lawyers. Right now, I have seven clients who practice in this area of law -- one each in the markets of Dallas-Ft. Worth TX, Albuquerque NM, Raleigh NC, Louisville, KY, Hartford CT, Sacramento, CA and Chicago, IL.
I advertise their services on TV stations in Dallas/Ft. Worth, Houston, Tyler, Waco, Albuquerque, Raleigh-Durham & Greenville-New Bern NC, Louisville & Lexington KY, Hartford, Sacramento and Chicago. One of these clients started with me in 1992, another in 1996, one in late 2000 and others have started working with me over the last few years.
My clients' prospects are people who have applied for Social Security Disability payments and have been denied. Secondary prospects are people who are applying or about to apply for Social Security Disability.
2. Other lawyers. Sometime ago, I ran campaigns for a client who has been very successful on TV using spots with a somewhat different approach in the areas of Medical Malpractice and Nursing Home Abuse. In its first three-month run in one medium-sized market, his first commercial produced scores of prospects, 9 new clients and 2 or 3 probable future clients.
I have one lawyer client who practices Personal Injury Law. He has been on the air steadily for over 10 years and has expanded his practice tremendously, moving into a second market. His commercial mentions auto accidents, other accidents and medical malpractice. But this client is an unusual guy with a very unusual approach. His offer really stands out. I think that's what you need to successfully advertise a PI practice, since PI is so over-saturated on TV. I think that today, if you are going to put a PI practice on TV, you need at least one of two things going for you: (1) Something about you or your practice that really makes you stand out from the crowd -- in a good way. Or (2) Have a large enough TV budget to be able to run long enough to let branding / positioning and name ID kick in for you -- like an "image" campaign. And take the "immediate response" you get as icing on the cake.
Another attorney who practices criminal law, primarily DWI defense, brought in a steady stream of cases over many years from a very small monthly advertising budget.
I have also produced successful TV campaigns for a consumer tax law attorney and for several lawyers looking for product liability cases.
3. Denture Clinics. A denture clinic in Austin advertised with me from 1994 until after he sold the business in 2007. When we started on TV they were operating out of a tiny combination office and lab with 1 dentist, 2 techs, 1 chair and a secretary. Within three years they had expanded into a building 10 times the size of the old one, added two more dentists, several employees and 4 more chairs. They credited their TV advertising for all of that.
At this time, I have two denture clinic clients, in Dallas and Anchorage. The Dallas clinic, which advertises low-cost dental services as well as dentures, has been my client for many years and has expanded into a second location. The Anchorage client just started working with me in the spring of 2012. In the past, in addition to the Austin client, I had a client in Waco who sold his clinic in 2012 after ten very successful years on TV. All my denture clinic clients have found themselves answering phone calls off their TV ads beginning the very first day we started running.
The target TV audience for these clinics is working-class people who need to save money on quality work. The clinics typically offer a full range of dentures, starting with a low-cost "budget" denture. Other advertising points are one-day dentures, denture repairs while-you-wait, low-cost general dentistry, night-time and weekend hours and free initial denture exams.
I cannot take new denture clinic clients in Dallas-Ft. Worth or Anchorage at this time. Other markets are open.
4. Other Service Providers. Services, not products: I am not really looking for new clients who want to sell products, as distinct from services, on TV. In my experience, the only advertisers who make any money selling products via TV Direct Response advertising are the "old pros" who really know what they are doing and are in a position to spend an enormous amount of money researching products, producing commercials and making wide-spread media buys.
For you to be successful offering a service on TV, we need to be able to make an offer for you in 30 seconds that is enticing enough to get your prospects to call you for more information. It probably needs working-class appeal. It needs to be something you can advertise in daytime, when the rates are lower, people are more likely to call, and you are in your office to talk to them.
Before you get serious about TV, ask yourself, "What if it works?" You may need to increase your staff or install more phone lines. Are you prepared to grow? Also, if you are a lawyer, it would be a good idea to familiarize yourself with any state Bar rules concerning TV advertising.
So, what can Gary Davis Media offer you? Why would you be better off working with me than you would be working directly with local TV station salespeople or with a local advertising agency?
For one thing, I have a proven track record producing profits from TV advertising in these particular areas. So if you are considering starting from scratch -- either with an agency or directly with TV stations in your area -- you might want to consider that I have already-proven concepts and already-proven TV spots for these kinds of practices. Quite likely, they could be adapted for you. (Also, I won't lie to you, try to cheat you or steal your money. You can ask my other clients about that.)
I have existing scripts and production techniques, proven to work over the years, that can probably be adapted for your practice in your market. I know which TV shows produce results and which ones are a waste of money. My existing clients bring in lots of money using my techniques. What I do works for them. Why shouldn't it work for you?
Will it be a problem for you to work with someone who may be several states away from you? I don't think so. If we tape you on camera in your office, then you may have to pay for my airline ticket. (I will use a camera crew from your city.) Or, if we shoot in the studio (more typical), you might have to come here for a day. In some cases, I can produce a commercial for you using an on-camera spokesperson I have worked with in the past to produce commercials that are running and work. You pay a reasonable one-time talent fee but there are no travel expenses.
Actually, I don't see much difference in the client-agency relationship whether my client is separated from me by several miles or several states. In any case we communicate primarily by email & phone. I post-produce commercials here in Austin, email computer movies of them to my clients for approval, then complete the productions and ship out dubs to the TV stations after I get my client's OK.
You will want to look carefully at the information I have posted on this website, especially the information about how I work -- on the Gary Davis Media page -- before you contact me. But if you do contact me and we eventually decide to work together...
Here's what you'll get from me:
1. I'll make a commercial for you at my actual cost.
2. We'll test your commercial with a limited test budget and proceed at a level where you are comfortable and can handle the calls the commercial produces.
3. You'll get as much assistance from me as you wish to help you accurately track results and handle your new prospects as they call.
4. You'll get regular to-the-penny statements backed up by station invoices.
5. You can refer all sales calls from media reps to me, as your ad agent and representative, if you wish. You don't have to hassle with them; I will.
6. I'll be available for consultation at no charge for any advertising or marketing questions that come up for you. Since I only benefit when your advertising is successful and you continue to advertise -- producing profits for you and TV station commissions for me -- you'll have someone to talk to whom you can trust -- no small thing in the advertising business!
One of the great truths of advertising is that "nobody continues to do it if it doesn't work". The clients I currently have in these areas who have been with me for years are not still here just because they like me and think I deserve their financial support (although I hope they feel that way!) but because I make their phones ring, day after day, week after week, year after year!
Maybe I can make your phones ring, too! Take a look around my website; read about how I work. Then, if you think you might like to work with me:
Send me an email.